De’fron “Keith” Fobb has always integrated his keen sense of style into every aspect of his life. In 2006, De’fron decided to fulfill a life-long dream when he launched a signature collection of graphic tees under his father’s name the late Anthony Lawrence. De’fron created the line to fill a void in the market for well-made, classy fashion forward Tee’s that also reflected an urban sensibility and style.

"I always felt that God gave me the ability to be GREAT no matter what field I chose. Fashion is just a path he put me on to show greatness"–said De’fron

Since its launch, Anthony Lawrence Collection has enjoyed significant success. Through the support of the fashion community, family, friends, internet, and retailers, Anthony Lawrence Collection has quickly grown from a dream to a brand.

The collection as of right now consists of graphic tees but will be expanding to denim, polo’s, and sweats in the near future. The products are inspired by De’fron’s image and reflect his diverse personal style. The line is produced two times a year and is geared to men, women, and kids of all ages. Distribution of the collection is targeted to boutiques and specialty web stores.

It will also be available on the Anthony Lawrence Collection website (www.anthonylawrencecollection.com), which opened August 1, 2009.

I am not in the fashion business for a quick hit. I am truly committed to the expansion and growth of the fashion world. I will use all of my resources to ensure that excellence is met in both the design and production of the Anthony Lawrence Collection. I would ultimately like to have Anthony Lawrence Collection viewed in the same category as Sean John, Ralph Lauren, and Kenneth Cole.